Journal of marketing research (jmr) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. Empirical studies in papers that seek to make a theoretical and/or substantive contribution. It is included in both the. Jmr publishes new research that demonstrates a significant impact or advance of scientific understanding of interest to the materials research community. Jmr publishes new research that demonstrates a significant impact or advance of scientific understanding of interest to the materials research community.
Jmr seeks papers that make theoretical, substantive, and/or methodological contributions. Latex style files are available for use in preparing manuscripts for all ama journals. Jmr publishes new research that demonstrates a significant impact or advance of scientific understanding of interest to the materials research community.
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